Growth and analytics for DTC brands

Your growth team —
embedded, not outsourced.

Strategic consulting, media buying, data analytics, custom data warehousing and AI advisory from one team, for DTC brands from $3M to $100M+ in revenue. Fewer vendors, more partners.

Book a Growth Signal Check

A free 30-minute review call.

Sample: one metric, agreed Illustrative

“What was revenue last week?”

  • Store dashboard$48,000
  • Ad platforms$61,000
  • Finance$41,500
  • Email tool$52,000

Agreed definition

  • Net of returns and discounts
  • Wholesale and staff orders excluded
  • Counted on the order date
Illustrative example — not client data

Services

Five ways to work with us.

Take one, or several. Each is run by the same team, so your strategy, media and reporting work from the same numbers.

  • AI advisory

    AI advisory for ecommerce brands on Shopify: making your data and your team AI-ready.

    What you get
    Your store, ad and email data connected in one place. Shared definitions for the metrics your team asks about. Written skills and repeatable AI routines for the questions that come up every week. And a habit of checking an answer against its source before anyone acts on it.
    Who it’s for
    Teams already using AI tools who want answers they can check, and the same answer whoever asks.

  • Strategic consulting

    Embedded strategy and analytics — we sit in the weekly review.

    What you get
    Weekly business reviews, monthly recaps, and ad-hoc deep analyses, with someone in the room to talk through what changed and what to do about it.
    Who it’s for
    Founders and marketing leads who want a partner in the planning, not a report from the sidelines.

  • Data analytics

    Reporting your whole team can agree on, built on definitions decided once.

    What you get
    Weekly business reviews a CFO signs off on, and deep analyses when a question needs more than a dashboard.
    Who it’s for
    Teams where finance, marketing and the agency each quote a different number for the same thing.

  • Custom data warehousing

    Custom data warehouses on BigQuery — Shopify, Meta, Google, and Klaviyo into one clean warehouse.

    What you get
    One warehouse with your definitions built in, which your reporting and your AI tools read from. Scoped per project; contact us.
    Who it’s for
    Brands that have outgrown exporting a report from each platform and stitching them together.

  • Media buying

    Performance-aligned Meta and Google media buying.

    What you get
    Planning, buying and weekly reporting on Meta and Google, judged against the numbers your team agreed on rather than each platform’s own report.
    Who it’s for
    Brands that want spend decisions tied to their own numbers.

Every engagement is scoped to you. For pricing, contact us.

Platforms we work with

We bring together data from Shopify, Meta, Google and Klaviyo, and run media on Meta and Google.

All trademarks belong to their respective owners.

How we work

It starts with the data.
Decisions follow.

Most reporting disagrees with itself because nobody agreed on the definitions first. We settle them once, upstream, so every report and every answer after that starts from the same place.

  1. CONNECT

    One warehouse

    Store, ad and email data brought together in one clean warehouse on BigQuery.

  2. AGREE

    The definitions

    Which revenue figure counts, which sales channels are excluded, and what a customer is. Decided once with your team and applied everywhere.

  3. REVIEW

    In the room, weekly

    Weekly business reviews, monthly recaps, and ad-hoc deep analyses, read from the agreed numbers.

  4. DECIDE

    Act on it

    Strategy, media and AI routines run from the same numbers, so nobody optimises to their own report.

Why five people get five answers

Ask a store’s team for last month’s revenue and the founder, the marketer, finance, the agency and the AI assistant can each give a different number. Usually none of them is wrong. They are counting different things.

  • RevenueGross or net? Before or after returns, discounts, shipping and tax? Counted when the order is placed, or when it ships?
  • Sales channelsDo wholesale, retail, staff and replacement orders count toward the number marketing is judged on?
  • CustomersWhat makes a customer new or returning, and which orders, such as tests and internal orders, should not count at all?

Also from Signal Collective

Signal Analyst

We built Signal Analyst, our self-serve product, so a brand’s team can ask questions of its own commerce data in Claude. It runs on the same data layer behind our client work.

Visit signalanalyst.ai

Why Signal

Built by operators
for operators.

  • Embedded, not outsourced

    We sit in the weekly review. Strategy and analytics come from people inside your planning, not a vendor sending reports.

  • Operators, not observers

    We run performance-aligned Meta and Google media buying and build the reporting behind it, so the numbers are built for spend decisions.

  • Fewer vendors, more partners

    We run media, analytics, and data infrastructure for DTC brands from $3M to $100M+ in revenue, under one team.

  • Speed, not perfection

    Weekly business reviews, monthly recaps, and ad-hoc deep analyses: a steady rhythm of decisions rather than a perfect report that arrives too late.

Thirty minutes on where your numbers disagree.

A Growth Signal Check is a free 30-minute review call. Bring the numbers your team can’t agree on and we’ll go through where they part ways.

Book a Growth Signal Check

If the button doesn’t open your email, write to:

hello@signalcollective.com

Please include:

  • your name and your brand’s website
  • the number your team can’t agree on
  • a few times that suit you for a call